The Hook Bait Company was formed way back in 2001 when Darren McCann fished for the very large and elusive chub in the Upper River Severn in Mid Wales. ‘ River Secret’ was the first commercially available boilie designed specifically for catching specimen chub, a mile stone in bait development.
Today we have a comprehensive range of bespoke baits to cater for all the needs for today’s thinking anglers with matching bait dips and pop-ups, pastes, ground baits and pellets to help you put more fish on the bank. All of our baits are shelf life as standard but we also cater for those who still prefer fresh for freezing.
So, who are we?
We like to think that we are a forward thinking, bespoke bait manufacturer, developing and testing our extensive range of baits thoroughly before releasing. Our team of consultants have been instrumental in the development and testing of our baits and we are now confident that our range of baits is right for you.
The Hook Bait Company is the brain child of Darren McCann – a self confessed bait mechanic who prides himself on sourcing the very best ingredients and flavours to create ‘real taste’ baits. Darren served his apprenticeship carp fishing in the Colne Valley with some notable captures of big carp from waters such as Horton, Pit 4 and Nutty Lane. In 1989 Darren moved to Mid Wales and discovered chub and barbel fishing on the glorious Upper Severn. It was here that the development of River Secret (our first bait) was developed and realised as a commercial bait.
Since 2009 we have been producing top quality baits and additives for the river angler with particular emphasis on barbel and chub, creating one of the most extensive, dedicated list of specialist baits on the market today. Our baits have been tested around the U.K by our team of field testers and consultants and we are proud to offer you an exciting range of baits with the ‘natural’ factor.