The Hook Bait Company was formed way back in 2001 when Darren McCann was targeting the very large and elusive chub of the River Severn in Mid Wales. ‘ River Secret’ was the first commercially available boilie designed specifically for catching specimen chub, a mile stone in bait development.
Today we have a comprehensive range of bespoke baits to cater for all the needs for today’s thinking anglers with matching bait dips and pop-ups, pastes, ground baits and pellets to help you put more fish on the bank. All of our baits are rolled fresh to order and are then sent out by over-night courier;

So, who are we?

Although you may not have heard of us we have been developing and testing our range of baits over the last 12 years, deliberately keeping out of the limelight to see just how they work in different locations throughout the UK. Our team of consultants have been instrumental in the development and testing of our baits and we are now confident that our range of baits is right for you.

The Hook Bait Company is run by Darren McCann – a self confessed bait mechanic who prides himself on sourcing the very best ingredients for use in our baits. Darren served his apprenticeship in the Colne Valley with some notable captures of big carp from waters such as Horton, Pit 4 and Nutty Lane. In recent years he has discovered chub and barbel and the development of River Secret and more recently 3-B, Naturally Black and the awesome Worm Krill have helped him to amass a portfolio of some very big chub, barbel and carp from around the UK

During the past 5 years we have been concentrating all of our efforts into producing top quality baits and additives for the river angler with particular emphasis on barbel. Our baits have been tested around the U.K by our team of field testers and consultants and we are proud to offer you an exciting range of barbel baits with the ‘natural’ factor.